High Power Transmission - The Fast Track to Successful Mobile/Handheld DTV
Over the air Broadcasting is a wireless service. Over the years Broadcasters have come to rely more and
more on third party providers to deliver their Broadcast content to the home. These providers have been
effectively fixed wired services. Recently the Telecoms have initiated the delivery of video to cell phones
on a subscription basis via their own wireless broadband networks using Wireless Application Protocols
(WAP). These services provide national content but very little local station content and no revenue to the
local stations. Many of these WAP enabled services have not yet been well received by consumers due to
poor overall quality of service (QOS) and lack of local content.
New and important developments have occurred in DTV transmission technology within the ATSC
Standard setting process. It is now apparent that mobile and portable elements in DTV will shortly be
available to broadcast stations. Once again, Broadcasters can provide unique wireless connections to their
audiences without reliance on third party providers. This wireless connection re-affirms the Broadcasters
“special” place in the local entertainment, information and public service world - and an opportunity to
enhance the value of their over-the-air licenses. Read More (PDF)
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